According to a market report by Allied Market Research, the market size of boba tea is expected to grow at a compound annual growth rate (CAGR) of 7.8%. The global boba tea market size was valued at $2.46 billion in 2023 and is projected to increase from $2.63 billion in 2024 to $4.3 billion by 2027. The boba tea market is already well-established in countries like the United States, Canada, and Germany, while emerging markets such as China, Brazil, and India are rapidly developing. Additionally, major beverage chains are gradually expanding into regions like Europe, the Middle East, and South America, with Europe expected to experience the fastest growth at a CAGR of 8.7%.
Global Boba-tea Market Overview
Taiwanese Boba tea has taken the global market by storm and has become the best choice for entrepreneurs and restaurant groups around the globe.
Since 2010, traditional boba tea brands from Taiwan began to expand globally, successfully establishing a strong market presence. However, this momentum paused after the pandemic outbreak in 2019. The boba tea markets in multiple countries have been reshuffled from 2023. In this post-pandemic era, consumers are increasingly focusing on healthier and more innovative drinks. By 2024, as the boba tea market matures globally, you want to start your own boba tea business but still see traditional boba tea, milk foam, and fruit tea as your main offerings, your products will lack distinctive features. Without a unique selling point to differentiate your boba tea from the rest brands, your business will have no competitive edge to stand out. This weakness will significantly reduce your chances of entrepreneurial success!
"Mr. Sun Handmade Boba Tea - The Boba Magician" is the first boba milk tea brand on the planet to center the brand on Light-calorie • Handmade • Fruity Boba. Mr. Sun boasts a 24-year experience of international development. By combining this advantage with colorful eye-catching healthy boba and Innovative drinks of all kinds, Mr. Sun is undoubtedly your top choice for starting a boba tea business!
Cutting-Edge Ideas from Mr. Sun
The Red Sun Tea Group has 24 years of experience with boba tea in Taiwan, where they also operate traditional boba tea.
The founder has long served as a tea shop consultant and instructor overseas for decades. He has a dream of bringing high-quality Taiwanese boba tea to the world. He has been planning to introduce Red Sun Tea's innovative drinks worldwide, upgrade the brand with the core value of "healthy, fresh and new fashion." He established "Mr. Sun Handcrafted Boba Tea-The Boba Magician", positioning the brand around “boba”, the core concept of boba tea.
The founder has long served as a tea shop consultant and instructor overseas for decades. He has a dream of bringing high-quality Taiwanese boba tea to the world. He has been planning to introduce Red Sun Tea's innovative drinks worldwide, upgrade the brand with the core value of "healthy, fresh and new fashion." He established "Mr. Sun Handcrafted Boba Tea-The Boba Magician", positioning the brand around “boba”, the core concept of boba tea.
Additionally, we are committed to developing various fruit flavors and unique bobas from different countries. Currently, Mr. Sun has a total of 13 flavors, including mango, strawberry, matcha etc, all of which are popular with consumers.
Four Major Advantage of Mr. Sun’s Handcrafted Boba
World’s No.1 Handcrafted Boba Shop
Mr. Sun features the fruity boba with the most Innovative brand concept, the clearest brand positioning. Mr. Sun adopts a marketing strategy of making the boba freshly on-site, which naturally attracts traffic, pushing these light-calorie fruity boba onto the international stage, making it the best choice for your entrepreneurship in 2024!
Four Major Strong Points of the Boba Magician
Unique Concept, Brand New Positioning
World’s first boba tea brand to set a boba maker in every location, producing boba by hand freshly on-site every day, not only reshaping the brand, but also redefining the image of boba tea with the most innovative light-calorie fruity boba around globe.
Pursuit of Healthy, Lite without Burden
Mr. Sun’s exclusive formula leads to better boba with 30% calories off and a healthier for boba tea lovers everywhere. The selling point of freshly making boba on-site attracts a steady stream of customers.
Multiple Combos, Diverse Possibilities
Mr. Sun handcrafts 3 different flavors of boba, including brown sugar, mango, and strawberry. Plus special limited flavors released during weekends, Mr. Sun dedicates to offer more options for worlds’ boba tea lover.
Brilliant Ideas, Onto the World
Mr. Sun owns a total of 13 fruity flavors and more tailored for every corner of the world to come in the future. With the light-calorie fruity boba onto the world, now is the best timing for you to build up your boba tea career with us!
Mr. Sun is here-to build your boba tea empire with you